[`Customers`] | [`Orders per customer`] | [`Cost`] | [`CAC`] | [`ARPU`] [`Custom range`] | [`Lifetime ARPU`] | [`AMPU`] [`Custom range`] | [`LTV`] | |||
---|---|---|---|---|---|---|---|---|---|---|
[`Total`] | {$total.customers_count} | {if $total.customers_count > 0 && $total.order_count > 0} {round($total.order_count / $total.customers_count, 1)} {elseif $total.customers_count <= 0} ∞ {else} — {/if} | {wa_currency_html($total.cost, $def_cur)} | {if $total.customers_count > 0 && $total.cost > 0} {wa_currency_html($total.cost / $total.customers_count, $def_cur)} {elseif $total.customers_count <= 0} ∞ {else} — {/if} | {wa_currency_html($total.sales, $def_cur)} | {wa_currency_html($total.arpu, $def_cur)} | {wa_currency_html($total.lifetime_arpu, $def_cur)} | {wa_currency_html($total.profit, $def_cur)} |
{wa_currency_html($total.ampu, $def_cur)}
{if $total.cost > 0}
[`ROI`]: {$total.roi}% {/if} |
{wa_currency_html($total.lifetime_ampu, $def_cur)}
{if $total.lifetime_cost > 0}
[`ROI`]: {$total.lifetime_roi}% {/if} |
{ifempty($row.name, "[`(direct)`]")|escape} | {$row.customers_count} | {if $orders_per_customer}{round($orders_per_customer, 1)}{else}—{/if} | —{/if} | {if $row.cost}{wa_currency($row.cost, $def_cur, '%2{h}')}{else}{if $row.customers_count > 0 && $row.cost}{wa_currency($cac, $def_cur, '%2{h}')}{elseif $row.cost}∞{else}—{/if} | {wa_currency($row.sales, $def_cur, '%2{h}')} | {wa_currency($arpu, $def_cur, '%2{h}')} | {wa_currency($lifetime_arpu, $def_cur, '%2{h}')} | {wa_currency($row.profit, $def_cur, '%2{h}')} | {wa_currency($ampu, $def_cur, '%2{h}')} | {wa_currency($lifetime_ampu, $def_cur, '%2{h}')} |